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MYSTERY AUDIT – WHAT IS MYSTERY AUDIT? | BENEFITS OF MYSTERY AUDIT

 Mystery audit- What is Mystery Audit? how to process it ? benefits of mystery audit? etc. are common question about mystery audit, We are used mystery audit to measure the quality of service and actual performance, compliance with regulation, or to gather specific information about products and services.

What is Mystery Audit?

Mystery audit is used to measure the quality of service or compliance with regulation, or to gather specific information about products and services. The audit yields better results when done by third-party companies as the stores would not be aware of the product/service being evaluated.

A mystery Auditor is a paid consumer who is hired to shop in stores and collect data. Think of mystery auditors as “undercover customers” sent in to observe, interact, and report on other customers and store employees.

Mystery Auditors are typically employed by a third-parties rather than the store or company personnel itself.

Benefits of Mystery Audit to the Companies

  • Bring in new sales
  • Newer customer insights
  • Enhance brand recall value
  • Fine-tune customer retention strategy
  • Increase the product/service quality

Methods of doing Mystery Audit

  • Auditor Visit:  Mystery Auditors visit store location(s) and perform as a normal customer. Auditors can make inquiries, purchases about companies products/services, place orders, return items purchased previously, check facilities and procedures, etc.

Specific qualities of Mystery Auditor

The qualities required in a Mystery Auditor are:

  • Good communication Skills
  • Ability to follow directions
  • Detail-oriented
  • Creative and quick on their feet
  • Amiable nature
  • Good memory

Glimpse of the Information reported in the Mystery Audit

  • Store cleanliness
  • Display of Mannequins
  • Greeting of the store staff
  • Baggage taking and returning process
  • Staff cooperation in purchasing
  • Availability of Shopping Bags
  • Conditions of the washrooms in the store
  • Feedback of the Trial room experience
  • Price Tags on Merchandise         
  • Staff Behaviour
  • Reward Point Information
  • Display of Merchandise

VGNC has special audit team for Mystery Audit to help you to analyse the customers’ experience. In the present competitive world, wherein customer satisfaction is the first aim of every big organisation, Mystery audit plays a very vital role in determining the customer satisfaction about a particular goods or services. 

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